I work where music, fashion, sport, and culture collide.
Over 11 years at Under Armour, I took campaigns from the first big idea through final execution, working with athletes, musicians, artists, and creative partners to build stories that connect with people.
My work spans brand campaigns, art direction, product storytelling, social content, retail, and AI-integrated production. Whether I’m pitching an idea in the boardroom or directing on set, I look for the human truth behind the brief and turn it into work people want to engage with.
I move fast, stay hands-on, and bring a network of photographers and creative partners who don’t settle for the expected.
Now I’m bringing that to new brands, new challenges, and new categories.
My work spans brand campaigns, art direction, product storytelling, social content, retail, and AI-integrated production. Whether I’m pitching an idea in the boardroom or directing on set, I look for the human truth behind the brief and turn it into work people want to engage with.
I move fast, stay hands-on, and bring a network of photographers and creative partners who don’t settle for the expected.
Now I’m bringing that to new brands, new challenges, and new categories.
Building something worth believing in? Let's talk.
Connor Parrott
Connor Parrott
