FOUNDING CREATIVE DIRECTOR AND BRAND STRATEGIST. FOUNDER'S FIRST CALL TO A LIVE BRAND: POSITIONING, ARCHITECTURE, NAMING, IDENTITY, VOICE.
Baseball runs on heritage and GripFusion had none, so we didn't compete on it: young, premium, authentic, and modern enough to make legacy brands look slow. ForceBall is the product and GripFusion is the platform it lives on, so the product stays simple and the company has room to grow. The line: The Tactile Intelligence Platform.
Shipped: identity, voice, and standards across web, investor, social, and recruiting, plus a visual concept that became the homepage hero and helped shape the deck behind a $4M seed round.
