Hero Film :30s
Creative Lead and Art Director. I co-developed the concept, set the cultural tone, and stayed hands-on from casting through post.
Reach student athletes on TikTok and Instagram and make UA feel like confidence, not just performance. Not the star, the kid about to become one, dressed like they already know it. I art directed motion and stills and shot product on set the same day, posing gym, hallway, and field as one red thread so a product page reads like a frame from the spot. The edit was built vertical first for the For You page, not cropped for it.
Shipped: :30 hero film, three :15 takedowns, stills, retail signage, native social, and a Snapchat lens, and the format ran again the next season.
The Gym :15S Takedown
The Field :15S Takedown
Social Carousel Drop 1
Social Carousel Drop 2
Social Carousel Drop 3
Social Carousel Drop 4
Hero Athlete / No. 1 Recruit Zion Elee
