Heptathlete Georgia Ellenwood clearing the bar.
Creative Lead and Art Director. I led the creative vision, built the crew, cast the roster, and directed on set.
Meridian was Under Armour's largest women's line, and every brand has a version of soft, so ours had to be about how it feels to wear, not just perform. I built an all-women crew across studio and location so the women on camera felt seen by the ones behind it, and it shows in the work. I cast for range across sport, style, and wear case, directing with photographer Erica Hernandez for confidence that didn't look posed. Creator Yana Bononi's fashion-led social put the line where most women would actually wear it.
Shipped: campaign stills across studio and location, plus creator-led social product films.
Georgia off the clock. Same olive, styled down with joggers and a layer.
Bra as the outfit, not the base layer.
Full inversion. The waistband stays where she left it.
Plyo box, full range of motion. Warmup to cooldown without a change.
Three cuts on the floor: two-piece, full-length, short. Same stretch in every one.
The bodysuit’s open back. Crossed straps, a cut you wear out, not under.
Five women, five ways to wear one line. Tees, tanks, bras, unitards, all the same soft hand.
Cast for range. Cut for every body.
The legging in five colorways.
WNBA forward Diamond Miller. Bike short and a bra, court-ready.
Throw a tee over it and she’s off the court.
High rise, sits clean. Nothing to adjust between possessions.
Nothing but net.
A day in the life with Yana Bononi. It starts slow, and Meridian starts as loungewear.
Late light, real streets. Meridian layered into what she’d actually wear.
