Creative Director and Art Director. I concepted it, directed the shoot, and did every edit, retouch, and design.
The flagship football cleat colorway for 25-26, a select-retail exclusive seeded at All-American camps. Gold usually means privilege, so I redefined it as raw and adaptive, rooted in Under Armour's underdog DNA: earned, not given. With photographer Rachel Link, we built real environments in studio and used PrismFX to get the effects in camera instead of faking them in post.
Shipped: the full campaign, concept to final asset, in two weeks.
