Creative Lead and Art Director, Under Armour x Dick's Sporting Goods. Concept through retail.
Anyone can sell a cold weather layer, so I pushed toward the feeling underneath it: late season, extreme conditions, when how you perform means more. I developed the script and visuals with award-winning director Leigh Powis, shaping the tone from concept through production. On set I art directed stills alongside motion, pulling real personality out of Zay Flowers and the Notre Dame Women's Basketball program instead of staging it. Then I translated the hero film into retail and convert-level assets for Dick's, one visual language across every touchpoint.
Shipped: the hero film Get Hot At The Right Time with Zay Flowers, Olivia Miles, and Liza Karlen, plus stills and retail assets.
