Lead Graphic Designer, Under Armour Basketball and Curry Brand. Art direction on the first shoe, full creative direction by the last. 
Every drop had to feel new and still feel like Curry. Five signature shoes, built as one line. I worked with Stephen's team and internal product to put his story into the art itself, then owned the style guide for every drop. That's what made it a line instead of five releases. Vendors, agency designers, and production all built off my key art, and I approved what came back. Each drop still got its own idea: a seeding kit built off his three-point motion, an All-Star suitcase you had to break the glass to open, a lifestyle remake in leather and suede tied back to the Bay, and a presidential-seal shoe released on MLK Day that had to evoke the office without ever putting the brand next to the President. 
Shipped: Curry One, Curry 2.5, Curry All Star, CurryLux, and Curry Presidential. Key art, colorways, packaging, retail, commercial, and social across all five.
Curry One. Where the system got built. Key art, colorways, retail, and graphics for the first commercial with Jamie Foxx.

KEY ART — THE STORY BUILT INTO THE FRAME.

Colorways at scale — the full run, one lineup.

COLORWAY: DARK MATTER CONCEPT ART​​​​​​​

COMMERCIAL GRAPHICS — THE JAMIE FOXX SPOT.​​​​​​​

WINDOW TEASER — THE DROP LANDS IN-STORE.

RETAIL — ONE STANDARD, EVERY DOOR.​​​​​​​

Curry 2.5. A seeding kit built off Stephen's three-point motion. A premium object, not a package.

THE MOTION, BUILT INTO THE OBJECT.​​​​​​​

THE BOX OPENS. THE SYSTEM INSIDE.​​​​​​​

A FULL KIT, NOT JUST FOOTWEAR.​​​​​​​

Curry All Star. A suitcase you can't open without breaking the glass. Concept through manufacturing.

A BRIEFCASE, NOT A SHOE BOX.

BREAK THE GLASS. MAKE THAT OLD.​​​​​​​

THE MECHANIC, SPELLED OUT IN COPPER.​​​​​​​

BLACK AND COPPER, THE MAKEUP UP CLOSE.​​​​​​​

ALL STAR KEY ART — NEW ORLEANS.​​​​​​​

THE DROP DRIVES RETAIL AND SOCIAL.​​​​​​​

CurryLux. Curry's first lifestyle shoe. My key art set the premium look, through the launch party in Oakland.

A REFLECTION OF THE MAN AND HIS CITY.​​​​​​​

The man.

THE FIRST LIFESTYLE SHOE, IN HAND.​​​​​​​

ONE SYSTEM — PORTRAIT, PRODUCT, PLACE.​​​​​​​

THE FOX THEATER, OAKLAND.​​​​​​​

THE CITY, REFLECTED IN THE GLASS.​​​​​​​

THE BAY SHOWS UP.​​​​​​​

#CURRYLUX — THE REACH.​​​​​​​

Curry Presidential. Full creative direction. Evoke the office without ever standing next to it.

The presidential seal on a performance shoe.

PRESIDENTIAL BLUE, RED, WHITE.​​​​​​​

EVOKE THE OFFICE. NAME NOTHING.​​​​​​​

Head to toe — the full kit.

Curry and Obama — the moment.

From concept to national headlines, on the floor.

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